Forma Strong is a premium open-format strength and conditioning floor — the freedom of an open gym without the cold, unsupported feeling of a traditional one. No class grid, no rigid schedule. Train when you want, how you want, with optional coaching, movement assessments, programming and personal training there whenever you want guidance.
Train on your schedule — no class grid, no waiting for a slot.
Programming and technique workshops when you want guidance.
One-on-one and small-group training for those who want more.
Movement assessments and trainer check-ins from day one.
| Free weights, racks & barbells | Open access |
| Functional turf & sleds | Open access |
| Cardio — bikes, rowers, SkiErgs | Open access |
| Mobility & stretch zone | Open access |
| Floor coach on duty | Guidance included |
| Personal training | $100–175 / session |
| Semi-private training | $35–60 / session |
| Movement & mobility assessments | Guided onboarding |
| Programming & technique workshops | Member add-on |
| Small-group sessions | Limited add-on |
Equipment spans dumbbells, kettlebells, barbells, racks, sleds and turf, bikes, rowers and SkiErgs, TRX, plyo boxes, bands and mobility tools — an elevated open floor that supports real strength training with safe movement standards, never a bare, generic gym.
Forma Access starts at $189/mo — open gym access, locker rooms, member lounge, member pricing and a Fuel discount. Higher tiers add recovery credits, skin credits, Flow and personal training. Founding members receive limited early-access pricing.
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